Once you have stunning glass signs designed for all of your business needs, it is time to set them up. How the signs are mounted not only needs to comply with various laws, but it also determines the ROI level of the advertising. Here is some help for mounting and displaying your signs.
Rules Regarding Readability
In order to be easily readable by everyone, you need to consider the overall design and placement of your glass signs. The standard signage used for your business should have consistent position, layout, font, and color so that the public easily recognizes them. They should also be at or as close to eye level as possible. This means they will be noticed and the public is more likely to make note and remember them. You may also want to keep them in a location that receives enough natural lighting to make it easy to see and read or you will want to add spot lighting sign stands to highlight the message and image on the advertising or informational piece. Lastly, choose an easily legible font and contrasting background so the message is easy to spot and read.
To Frame Or Not To Frame?
While nice frames can add elegance and prestige to glass signs, they can quickly inflate the cost of your advertising. If you would like to have framing, but your budget won’t allow for it, consider framing your main piece and using other options to make the messages stand out. You can use a decorative shelf with a groove routed along the length of it to lean the glass against the wall. It can be tethered at the top corners to ensure it is done safely.
Another option is to have wooden corner brackets that slip onto the advertising piece that mount directly to the wall. Many like the idea of beveling or rounding the edges of the material and mounting it flat to the wall. Then, they add metal studs to hold it in place, paint the wall around it a different color, or even paint a border around the outside of the piece.
Another popular method of displaying glass signs is to not mount it onto a wall, but another surface or display to give their design the most visual impact possible. One option that is particularly helpful in smaller stores and restaurants that are seeking a more romantic or country feel is to set them onto an A-frame holder made from wood or metal. You will just want to make sure that everything is tethered properly so that it doesn’t collapse or fall.
Some have the manufacturer make holes in the top. This is then attached to a strong metal holder that is extended from the ceiling along a wall or unused corner. Again, safety is the issue, so be certain that it is properly mounted so that it cannot fall. Another idea is to make the advertisement large enough to be used as the front of a reception desk, tabletop, or to cover an entire wall.
The secret to working with glass signs is to balance safety with an effective and pleasing design. Getting creative with the actual display of the item as well as its design will increase your ROI and improve your profits.
Christine O’Kelly writes for the leading provider of glass signs, American Glass Top. They provide customers a glass sign, glass shelf, and other glass products through their online store in a variety of shapes, sizes, and styles.